Chrysanthemum (Mum)

YPY Uncategorised

  Chrysanthemums, belonging to the genus *Chrysanthemum* within the Asteraceae family, are renowned for their stunning beauty, rich cultural heritage, and diverse applications. These herbaceous perennials have captivated humanity for centuries with their intricate forms and vibrant colors.
Botanical Characteristics:
  Chrysanthemums exhibit a wide range of growth habits, from low - spreading groundcovers to tall, upright plants that can reach up to 1.5 meters in height. The leaves are typically alternate, deeply lobed, and often have a serrated or toothed margin. Their texture can vary, with some varieties having soft, velvety leaves, while others are more leathery.
  The flower heads of chrysanthemums are complex and highly variable, showcasing an array of forms. As composite flowers, they consist of numerous tiny florets. The outer ray florets, which give the flower its distinctive petal - like appearance, come in a plethora of colors including white, yellow, pink, red, purple, and even bi - colored or multi - hued combinations. The central disk florets are usually densely packed and can be yellow or brown. Chrysanthemum blooms can range from small, button - like flowers less than 2 centimeters in diameter to large, showy blooms that measure over 20 centimeters across. Different cultivars display unique shapes, such as the pompon, which is round and tightly packed; the spider mum, with its long, slender, and curved petals; and the anemone - form, which features a prominent central disk surrounded by ray florets.
Cultural Significance:
  Chrysanthemums hold deep cultural significance across the globe. In China, they have been cultivated for over 2,500 years and are one of the Four Gentlemen in Chinese art, symbolizing nobility, perseverance, and longevity. They are often associated with the autumn season and are featured prominently in traditional festivals and artworks. In Japan, the chrysanthemum is the imperial flower, representing the emperor and the imperial family. The Chrysanthemum Throne is a symbol of the Japanese monarchy, and the flower appears on official seals and coins. The annual Chrysanthemum Festival, or *Kiku Matsuri*, is a major event where elaborate displays of chrysanthemum arrangements are showcased. In Western cultures, chrysanthemums can have different connotations. In some countries, white chrysanthemums are commonly used in funerals, symbolizing grief and mourning, while in others, they are seen as symbols of cheerfulness and celebration.
Cultivation and Uses:
  Chrysanthemums are widely cultivated for both ornamental and practical purposes. They thrive in well - drained soil and prefer full sun, although some varieties can tolerate partial shade. Gardeners often grow them in flower beds, borders, and containers to add a splash of color to landscapes. Their long - lasting blooms make them popular in cut - flower arrangements for both domestic and commercial use.
  Medicinally, certain species of chrysanthemums have been used in traditional Chinese medicine for centuries. Chrysanthemum tea, made from the dried flowers, is believed to have cooling properties, and is used to treat conditions such as headaches, fever, and eye fatigue. In the culinary world, chrysanthemum petals can be used in salads, soups, and as a garnish, adding a delicate, slightly bitter flavor. Additionally, extracts from chrysanthemums are used in some cosmetics and skincare products due to their potential anti - inflammatory and antioxidant properties. 

 In conclusion, the chrysanthemum, with its remarkable botanical diversity, profound cultural significance, and multiple practical applications, continues to be a flower of great importance and admiration around the world.

About us

YPY Uncategorised

1.Design purpose

  Initiated by a deep love for flowers and the aspiration to build a floral community, this website fills a gap in comprehensive floriculture platforms. Flowers have a unique power to stir emotions and bridge cultures, and I wanted to create a digital space for enthusiasts to gather and celebrate nature's beauty.​
  The website aims to be an educational hub, offering detailed profiles of various flower species, including botanical facts, care advice, and cultural meanings. This equips both beginner and seasoned gardeners with knowledge to nurture their gardens and understand plants better. Interactive features like the forum and blog foster community engagement, enabling users to exchange experiences, share ideas, and connect.​
  Ultimately, this site is a tribute to floral diversity, providing an escape from daily life and inspiring a new wave of flower lovers to cherish nature.

2.Website Positioning

  In the concrete jungle of cities, the vibrant colors and delicate scents of flowers always bring the healing power of nature. "Flower World" emerges as an online garden for every flower enthusiast, aiming to create an integrated platform for knowledge exploration, emotional exchange, and skill enhancement.  

  Entering the website is like stepping into a perpetual floral expo. The comprehensive floral encyclopedia offers exclusive profiles for each flower, delving into their history, growth characteristics, and cultural meanings. The interactive forum serves as a cozy corner for gardeners to share joys and insights—whether a novice asking "how to grow roses" or a seasoned enthusiast showcasing rare breeds, every voice finds a warm response. The tutorial section features professional video courses, guiding beginners to become gardening experts step by step.  

  "Flower World" connects hearts through flowers, infusing the beauty of botany into daily life and making horticultural joy within reach.  

3. preliminary design

4. Technical Introduction

  Built on the Joomla platform, the website integrates diverse technologies and extensions for efficient development and customization. Initially, HTML and CSS formed the structural and styling foundation, with AI tools optimizing layout and visual effects to rapidly construct the template framework.

  Using SP Page Builder, visual drag-and-drop operations enable flexible creation of scrolling and showcase pages, supporting dynamic edit of text, images, buttons, and more. Its dynamic update feature syncs content in real-time without complex coding, enhancing development efficiency and maintenance convenience.   

  The forum relies on the Kunena component, a Joomla-specific solution with robust community management capabilities—supporting user registration, topic discussion, post categorization, and permission control to foster interactive engagement.  

  The video tutorial section utilizes the Yendif Video Share component, allowing local video uploads with custom thumbnails, tag descriptions, and practical features like view count statistics and upload date display to track video popularity and recency.  

  Through Joomla’s integration with these technologies and components, the website achieves a functional, aesthetically pleasing, and easily maintainable floral-themed platform.  

5. Core Functional Modules

(1) Floral Encyclopedia: Deep Dive into the Flower World  

  In Flower World’s "Presentation" section, users embark on a comprehensive floral knowledge journey. The archive covers diverse species, detailing classification, growth habits, morphological features, and cultural/historical contexts. For example, learning about "tulips" reveals not only their growth environment and blooming period but also their significance in Dutch culture and symbolism of "victory and beauty."  

(2) Community for Flower Enthusiasts: Share and Connect

  The "Discuss" section serves as the platform’s vibrant hub, enabling global gardeners to join thematic groups like "Beginner Gardening," "Succulent Plant Care," or "Home Garden Design." Whether sharing cultivation experiences or seeking help with challenges, users receive warm responses from fellow enthusiasts.  

(3) Video Tutorial Classroom: Master Gardening Skills

  The "Teaching" section stands out with intuitive video courses curated by professional horticultural teams, covering full-cycle planting knowledge. Step-by-step tutorials with clear subtitles and explanations empower even complete beginners to learn effortlessly.  

6.Back-end operation interface display

Content

(1) Articles

(2) categories

(3)media

(4)Site Modules

(5)Administrator Modules

Menus

(1) Manage

(2) Main Menu

(3)Kununa Menu

(4) flowers

Components

(1)Kununa Forum

(2)Smart Search

(3) SP Page Builder Pro

（4）Yendif Video Share

7. SWOT Analysis

(1)Strengths

① Deep Vertical Content  

  The website focuses on constructing a floral knowledge system, covering encyclopedia entries, cultivation techniques, and community interaction to form a knowledge loop. For example, systematic flower introductions (classification, habits, maintenance tips) cater to users from novice to advanced levels, while video tutorials enhance practicality through visual guidance.  

② Community-Driven User Stickiness

  The forum provides a space for flower lovers to exchange ideas, fostering a vibrant interactive ecosystem through user-generated content (UGC), such as "sunflower cultivation tutorials" or "planting help" posts.  

③ Light-Asset Operation Potential

  Unlike flower e-commerce platforms burdened by logistics and inventory, Flower World centers on content services with controllable costs. Monetization via advertising, membership subscriptions (ad-free viewing, HD video downloads), or knowledge payments (professional courses) ensures low-risk profitability.  

(2) Weaknesses  

① Content Update and Management Pressure

  Sustained content updates are essential to retain users, while poor forum management (spam or low-quality discussions) can damage community atmosphere. Robust content review and incentive mechanisms are necessary.  

② User Growth and Cold Start Challenges

  As a new platform, it faces difficulties in acquiring traffic, with integrated e-commerce sites, short-video platforms, and vertical competitors already dominating the market. Precision marketing strategies are crucial to break through.  

③ Single Monetization Model

  Relying solely on advertising, membership fees, or knowledge payments may be insufficient. Diversified revenue streams (e.g., collaboration with gardening brands or e-commerce referral commissions) should be explored while balancing content purity and commercial needs.  

(3) Opportunities  

① Market Expansion  

  With China's flower e-commerce market projected to exceed 150 billion yuan by 2025, the "self-care consumption" trend drives surging demand for home gardening. Flower World can tap into the "DIY planting" scene through video tutorials, targeting core demographics like young women and urban professionals.  

② Cross-Platform Collaboration and Ecosystem Extension  

  Future partnerships with flower merchants could embed links to "purchase matching pots/seeds" in videos or forums, generating revenue through commission sharing.  

③ Globalization and Niche Market Expansion  

  Cross-border e-commerce and international floral cultural exchange offer new content directions. An English-version website can attract overseas Chinese and international enthusiasts, advancing global development.  

(4) Threats

① Fierce Content Competition

  Head Competitors: Short-video platforms like Douyin and Xiaohongshu flood users with floral content (e.g., "10-yuan flower freedom," "office greenery maintenance"), potentially diverting core traffic from Flower World due to users’ short attention spans.  

  Vertical Competitors: Established rival platforms with industry resource barriers may trap Flower World in homogeneous competition without rapid differentiation.  

② Copyright and Content Review Risks

  Unauthorized music, images, or plagiarized tutorials in videos may lead to legal disputes. Strict copyright management (originality declarations, compliant material procurement) and reference to tutorial copyright registration processes are essential for risk prevention.  

③ Community Management Costs  

  False information (e.g., "folk remedies causing plant death") or inappropriate remarks in forums can damage brand reputation. Dedicated moderators or AI review tools are needed to ensure content integrity.  

(5) Strategic Recommendations

① SO Strategy (Leverage Strengths, Seize Opportunities)  

  Deepen content ecology by inviting renowned gardening bloggers to create a dual-track system of "expert columns + user practices," such as "master classes" (international floral designer livestreams) combined with "amateur experience sharing."  

  Pilot VR planting simulations or AR flower recognition (e.g., scanning real plants for maintenance tips) to form a technological edge.  

② WO Strategy (Mitigate Weaknesses, Capture Opportunities)  

 Implement cold-start tactics like "seed user fission" (inviting the first 100 registrants as "honorary gardeners" with privileges) and KOL collaborations (co-producing video series with Douyin gardening bloggers).  

  Diversify monetization with paid memberships (annual subscriptions unlocking HD courses + expert Q&A) or customized "tutorial + product" packages (e.g: course purchases with exclusive nutrient soil).  

③ ST Strategy (Utilize Strengths, Resist Threats)  

  Build exclusive IP matrices (e.g., original animated popularization series "Flower’s Wonderful Journey") to consolidate barriers through copyright protection and continuous updates.  

 Intercept cross-platform traffic by optimizing SEO and short-video distribution, releasing "knowledge snippets" (30-second "first aid guides") on Douyin and Bilibili, and directing users to the official site for full tutorials.  

④ WT Strategy (Reduce Weaknesses, Avoid Threats)  

  Establish content emergency plans (backup video materials, expert advisory groups for controversial topics) and insure intellectual property to mitigate legal risks.  

  Optimize functionality through user behavior analysis (forum response rates, video watch time) to identify high-value content and churn points (e.g., adding "related course recommendations" or "progress saving").  

8. Designer introduce

Team member: (1)Pengying Yan ,2311281

                         (2) Jiachang Liu, 2313316

Work distribution:  Pengying Yan is responsible for the Joomla setting, Jiachang Liu is responsible for the template design and production.